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Senior Director - Analytics

Senior Director - Analytics

GroupM

8 - 9 years

32 - 37 Lacs

bengaluru

Posted:22 hours ago| Platform:

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Skills Required

computer science google analytics data management data collection data quality manager quality control troubleshooting digital marketing continuous improvement salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

This role reports to: Head - Digital Analytics & Measurement

3 best things about the job:

Work with reputed multi-national client from the automobile industry.

Provide insight driven reporting solutions and actionable next steps for the client while collaborating with multiple stakeholders.
Dynamic, Progressive Environment: Join a team that prioritizes continuous learning and development, fostering a culture of innovation and growth.

In this role, your goals will be:In Three Months

Gain a deep understanding of the client s data ecosystem and existing data reporting deliverables.
Collaborate with client, internal teams & stakeholders to identify key priorities and opportunities for data-driven strategies.

In Six Months:

Become a SME to the client with actionable insights using Datorama dashboards.

Maintain and optimize weekly, monthly dashboards in Salesforce Datorama
Create and implement new campaign dashboards based on market requirements
Ensure timely delivery of dashboard updates and modifications
Perform quality checks and troubleshooting of dashboard functionality
Collaborate with market teams to understand and implement dashboard requirements
Focus on Data Quality & Reporting
Ensure data integrity and accuracy across all dashboards
Develop and maintain data quality control processes
Generate regular reports and ad-hoc analysis
Identify and resolve data discrepancies

I

n Twelve Months:

Establish data reporting and visualization solutions that drives measurable business outcomes to the client.
Optimize and automate data reporting and deliverables where all possible.

What your day job looks like at WPP Media:

Collaborate with stakeholders to deliver data reporting using Datorama dashboards with business objectives.
Oversee data collection, integration, and segmentation processes to ensure data quality and accuracy.
Analyze campaign performance and provide actionable insights to optimize targeting and messaging.
Stay updated with industry trends and best practices in data management and personalization.

What you ll bring:

Strong background in data management, analytics, visualization and understanding on digital marketing platforms.
Experience with Salesforce Datorama, Alteryx, Tableau, Power BI, Adobe Analytics (Reporting) & MS Excel.
Proven track record of delivering data management and dashboarding solutions.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Strategic mindset with a focus on innovation and continuous improvement.

Minimum qualifications:

Graduation/Post graduation in science/computer science/media & marketing.

Good to Have Certifications

Salesforce Datorama/Alteryx/Tableau/Power BI/Google Analytics 4/Adobe Analytics.

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