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About the team: Rubriks Marketing Team is growing, and were looking for individuals to join us at one of the most pivotal moments in our journey Our team breaks boundaries and challenges the status quo, innovating along the way We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies Come be part of a team bringing a fresh perspective to data security Join us and lets be unstoppable, together, About the role: Rubrik is looking for a Sr Digital Marketing Specialist to join our team in Bengaluru, India, to support our US-based paid media team This role is critical in streamlining and executing digital advertising campaigns while ensuring efficiency in campaign management and optimisation The ideal candidate will have a strong background in paid media, data analysis, and digital marketing strategies, What you'll do: Campaign Management: Set up, execute, and optimise paid media campaigns across various digital channels, including search, display, and social platforms, Performance Analysis: Analyse campaign performance metrics, identify trends, and provide data-driven recommendations for optimisation, Ad Operations Support: Assist in campaign setup, audience segmentation, and bid management to drive efficiency and improve ROI, A/B Testing & Optimisation: Conduct A/B tests to refine ad creatives, targeting strategies, and messaging for maximum impact, Budget & Bidding Strategies: Manage budgets effectively, implementing bidding strategies that maximise return on investment, SEO & SEM Management: Support search engine marketing (SEM) initiatives while ensuring alignment with organic search (SEO) efforts, Social Media Advertising: Execute and manage paid social media campaigns across platforms like LinkedIn, Facebook, and Reddit, Marketing Operations: Work closely with the marketing operations team to support lead routing production, including setting up lead routing/syncing, lead flow investigation, vendor onboarding, and system troubleshooting Project Management: Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches Coordinate with relevant teams to maintain campaign schedules and deadlines, Automation & Process Improvement: Identify opportunities to streamline manual tasks and improve workflow efficiency, Collaboration & Communication: Work closely with the US-based paid media team to align goals, share insights, and support strategic initiatives Serve as a subject matter expert and consultant to the broader marketing organisation, providing guidance on campaign strategy, planning, and execution Experience you'll need: 5+ years of experience in paid media and digital advertising, Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms, Proficiency in campaign performance analysis, data interpretation, and reporting, Experience with analytics and other revtech tools such as Adobe Analytics, Tableau, Salesforce CRM, Marketo and other platforms, Strong understanding of bidding strategies, audience targeting, and conversion tracking, Familiarity with SEO best practices and their integration with SEM strategies, Experience with A/B testing methodologies and optimisation techniques, Ability to work in a fast-paced environment with a strong sense of accountability, Excellent communication and collaboration skills to work effectively with cross-functional teams, Proficiency in project management tools like Asana Location & Work Hours Location: Bengaluru, Karnataka (Hybrid) Work Hours: 2 PM 11 PM IST, Join Us in Securing the World's Data Rubrik (NYSE: RBRK) is on a mission to secure the worlds data With Zero Trust Data Security?, we help organisations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications We help organisations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked, Linkedin | X (formerly Twitter) | Instagram | Rubrik
