Senior Digital Marketing Specialist

About the Role:

We are looking for a creative and results-driven Digital Marketing Expert to join our team.

The ideal candidate will have hands-on experience in social media marketing, Canva graphic design, video editing, and content planning. You will play a key role in enhancing our brand’s online presence, engaging with our audience, and driving business growth through strategic digital marketing efforts

Develop, execute, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

Plan and publish engaging and brand-aligned content, including posts, stories, and ads.

Monitor and analyze performance metrics (e.g., reach, engagement, conversions) to optimize campaigns.

Stay updated with the latest social media trends and best practices.

Create visually appealing and on-brand graphics, info graphics, and marketing materials using Canva.

Collaborate with the team to design promotional assets, including banners, flyers, and social media posts.

Incorporate transitions, text overlays, and music to enhance video content.

Ensure all videos are optimized for platform-specific requirements

Collaborate with the marketing team to brainstorm and implement creative campaigns.

Conduct competitor analysis and research to identify opportunities for growth.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: In person