Senior Digital Marketing Executive

We are looking for a results-driven Senior Digital Marketing Executive to lead our online marketing efforts. The ideal candidate will have strong expertise in SEO, landing page optimization, and digital campaigns, along with basic graphic and video editing skills to create engaging content for multiple channels.

Key Responsibilities:

• Search Engine Optimization (SEO):
• Develop and execute SEO strategies to improve organic search rankings and traffic.
• Conduct keyword research, competitor analysis, and content optimization.
• Manage on-page, off-page, and technical SEO improvements.
• Track, analyze, and report SEO performance with actionable insights.
• Landing Page & Conversion Optimization:
• Build and optimize high-converting landing pages for campaigns.
• Collaborate with design and sales teams to improve UX and lead flow.
• A/B test layouts, CTAs, and messaging for higher conversions.
• Digital Marketing Campaigns:
• Plan, execute, and monitor Google Ads, social media ads, and email campaigns.
• Ensure alignment with overall marketing and business goals.
• Track ROI and continuously optimize campaigns.
• Content & Creative:
• Design basic graphics, banners, and creatives for digital campaigns.
• Perform simple video editing for ads, reels, and promotional clips.
• Coordinate with external designers/editors for advanced creative needs.
• Analytics & Reporting:
• Use tools like Google Analytics, Search Console, SEMrush/Ahrefs, and HubSpot.
• Provide weekly/monthly performance reports with insights and recommendations.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance

Application Question(s):

• How do you approach keyword research? Which tools do you prefer?
• What are the top 3 on-page SEO elements you always optimize first?
• Have you conducted A/B tests? If yes, can you explain one test you ran and the result?
• Which tools do you use for basic graphic design?
• Have you edited videos for social media ads or reels? If yes, what software did you use?
• How do you stay updated with the latest trends in digital marketing and SEO?

Experience:

• SEO: 1 year (Required)

Location:

• Bangalore, Karnataka (Required)

Work Location: In person

Expected Start Date: 01/09/2025