Senior Digital Marketing Executive

Job Description

Job location: Patparganj Industrial Area Delhi - 110092 Key Responsibilities: Social Media Optimization & Posting: Manage and optimize content across all social media platforms (Facebook, Instagram, LinkedIn, etc.). Develop and implement social media strategies to enhance brand awareness and engagement. Regularly post relevant and creative content to drive traffic and increase audience interaction. Google Ads Management : Plan, create, and manage effective Google Ad campaigns (Search, Display, Shopping Ads). Optimize ads for better performance, including keyword research, ad copy, and A/B testing. Track and analyze ad performance, providing recommendations to improve ROI. Social Media Ads Management: Set up, manage, and optimize paid advertising campaigns on social media platforms. Target specific demographics to improve lead generation and conversion rates. Continuously monitor and adjust campaigns to maximize performance and achieve business goals. SEO Optimization: Develop and execute on-page and off-page SEO strategies to improve organic search rankings. Conduct keyword research and optimize website content, meta tags, and URLs. Collaborate with the content team to ensure SEO best practices are implemented across the site. Qualifications & Skills: Proven 3-4 years of digital marketing experience, specifically in the E-commerce or B2B industry. Hands-on experience with Google Ads and social media advertising platforms. Strong understanding of SEO principles and best practices. Proficient in social media management tools and Google Analytics. Excellent written and verbal communication skills. Ability to analyze data and provide actionable insights for optimization. Strong attention to detail and the ability to manage multiple projects simultaneously. Job Type: Full-time Pay: ₹40,000.00 - ₹60,000.00 per month Schedule: Morning shift Education: Bachelor's (Required) Experience: total work: 3 years (Required) Manufacturing: 1 year (Required) Work Location: In person