Senior Digital Marketing Executive

Job Description

MechPower Technology Pvt Ltd is a leading manufacturer of a wide range of electronic automation mechanical products catering to consumer, industrial, automotive, medical, aerospace & defence markets. We harness the state-of-art technologies to design, develop, prototype and manufacture high-quality NMEA/IP rated /UL listed Indoor-Outdoor all weather mechanical housings, electronic enclosures, heatsinks, keypads and precision components from high quality metals, alloys, engineering plastics and exotic materials with technical surface finishings. Job Responsibilities · Conduct market research to find answers about consumer requirements, habits, and trends · Brainstorm and develop ideas for creative marketing campaigns · Manage outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) · Liaise with external vendors to execute promotional events and campaigns · Collaborate with digital marketing agencies to coordinate brand awareness and marketing efforts · Plan and execute initiatives to reach the target audience through appropriate channels (social media, professional media and e-mail) · Analyse marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. · Undertake individual tasks of a marketing plan as assigned. · Collect content for various marketing campaigns. · Write content for Social Media, blogs and web pages. · Assist in video and photoshoot activities related to pre and post-shoot. · Ensure deliverables are completed by influencers or students we sponsor within deadline and assist them for any query. · Identify and build relationships with prominent influencers · Brainstorm new and creative approaches to influencer campaigns. Show more Show less