Senior Digital Marketing Executive

As a Senior Digital Marketing Executive, you will play a crucial role in developing and implementing integrated marketing strategies to enhance brand growth, lead generation, and customer engagement. Your expertise in SEO, SEM, digital campaign management, content creation, and script-writing will be instrumental in driving success. You will lead cross-functional teams and collaborate with various departments to ensure brand consistency and message alignment. Key Responsibilities: - Plan and execute integrated marketing campaigns across digital and traditional channels. - Develop and optimize SEO and SEM strategies to boost online visibility and lead conversion. - Create compelling content for websites, email campaigns, social media, and marketing collateral. - Write engaging scripts for video content, advertisements, and promotional materials. - Analyze campaign performance metrics and ROI to make data-driven optimizations. - Mentor junior marketing team members and ensure alignment with campaign goals and KPIs. - Oversee offline marketing initiatives like print advertising, event marketing, and direct mail. - Stay updated with industry trends, emerging technologies, and competitor activities. Requirements: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 2+ years of experience in digital and offline marketing, with hands-on SEO and SEM expertise. - Proven track record in content strategy, script-writing, and campaign execution. - Strong leadership and team management skills. - Proficiency in tools like Google Ads, Google Analytics, SEMrush, HubSpot, and social media platforms. - Excellent written and verbal communication skills. - Strong analytical skills with a focus on data-driven decision-making. Preferred Qualifications: - Certification in Google Ads, HubSpot, or similar platforms. - Experience in B2B and B2C environments. - Knowledge of marketing automation tools and CRM systems. In addition to the comprehensive job role, the company offers benefits such as cell phone reimbursement, internet reimbursement, leave encashment, paid sick time, and paid time off. The work schedule includes day shifts, fixed shifts, Monday to Friday working, with weekend availability. Fluency in English is preferred for this position. The work location is in person. (Note: Job Types: Full-time, Permanent, Fresher),