Senior Digital marketing Executive

We are seeking a results-driven Digital Marketing Manager to spearhead our online marketing initiatives. The ideal candidate will bring deep expertise in Meta and Google Ads, paired with strong leadership capabilities to guide a dynamic team of marketers, designers, and content creators. This role demands a strategic thinker with a flair for innovation someone who thrives on optimizing campaigns, elevating brand visibility, and driving high-quality lead generation through creative, out-of-the-box strategies.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across 

  Meta (Facebook, Instagram)

   and 

  Google Ads

   (Search, Display, YouTube, Performance Max) to maximize ROI.
• Lead and mentor a cross-functional team of 

  digital marketers, content creators, and designers

   to deliver cohesive marketing strategies.
• Analyze campaign performance using data-driven insights to refine targeting, messaging, and budget allocation.
• Oversee 

  SEO, SEM

  and 

  social media marketing

   to boost organic and paid traffic.
• Manage digital marketing budgets and ensure efficient allocation based on performance metrics.
• Stay ahead of industry trends, emerging platforms, and evolving consumer behaviors to maintain a competitive edge.

Required Skills & Experience

Technical Expertise

• Minimum 

  2+ years of hands-on experience

   with Meta Ads and Google Ads across multiple formats.
• Proficiency in 

  Google Analytics

  , 

  Meta Business Suite

  , and other performance tracking tools.
• Solid understanding of 

  SEO, SEM, email marketing

  , and 

  social media strategy

  .
• Experience with 

  A/B testing

  , 

  conversion rate optimization (CRO)

  , and 

  customer journey mapping

  .

Professional Competencies

• Strong 

  communication, organizational

  , and 

  project management

   skills.
• Excellent 

  time management

   and ability to prioritize in a fast-paced environment.
• Passion for crafting 

  visually engaging media content

   and storytelling through digital platforms.
• Detail-oriented with a creative mindset and a proactive approach to problem-solving.
• Collaborative spirit with the ability to work effectively across teams and departments.
• Commitment to continuous learning and staying current with 

  digital marketing innovations

  .

Job Type: Full-time

Benefits:

• Provident Fund
• Work Location: In person