Senior Digital marketing Executive

We are seeking aresults-driven Digital Marketing Managerto spearhead our online marketing initiatives. The ideal candidate will bringdeep expertise in Meta and Google Ads, paired with strong leadership capabilities to guide a dynamic team of marketers, designers, and content creators. This role demands astrategic thinkerwith a flair for innovation someone who thrives on optimizing campaigns, elevating brand visibility, and driving high-quality lead generation through creative,out-of-the-box strategies.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across

  Meta (Facebook, Instagram)

  and

  Google Ads

  (Search, Display, YouTube, Performance Max) to maximize ROI.
• Lead and mentor a cross-functional team of

  digital marketers, content creators, and designers

  to deliver cohesive marketing strategies.
• Analyze campaign performance using data-driven insights to refine targeting, messaging, and budget allocation.
• Oversee

  SEO, SEM

  and

  social media marketing

  to boost organic and paid traffic.
• Manage digital marketing budgets and ensure efficient allocation based on performance metrics.
• Stay ahead of industry trends, emerging platforms, and evolving consumer behaviors to maintain a competitive edge.

Required Skills & Experience

Technical Expertise

• Minimum

  2+ years of hands-on experience

  with Meta Ads and Google Ads across multiple formats.
• Proficiency in

  Google Analytics

  ,

  Meta Business Suite

  , and other performance tracking tools.
• Solid understanding of

  SEO, SEM, email marketing

  , and

  social media strategy

  .
• Experience with

  A/B testing

  ,

  conversion rate optimization (CRO)

  , and

  customer journey mapping

  .

Professional Competencies

• Strong

  communication, organizational

  , and

  project management

  skills.
• Excellent

  time management

  and ability to prioritize in a fast-paced environment.
• Passion for crafting

  visually engaging media content

  and storytelling through digital platforms.
• Detail-oriented with a creative mindset and a proactive approach to problem-solving.
• Collaborative spirit with the ability to work effectively across teams and departments.
• Commitment to continuous learning and staying current with

  digital marketing innovations

  .

Job Type: Full-time

Benefits:

• Provident Fund
• Work Location: In person