Senior Data Scientist-MMX

Senior Data Scientist – MMX

Key Responsibilities

• Lead end-to-end development of

  Marketing Mix Models (MMM)

  , from data preparation to model building, validation, and business recommendations.
• Design and implement

  econometric/statistical models

  (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.
• Collaborate with clients and internal stakeholders to

  understand business objectives

  , translate them into analytical frameworks, and present insights with clarity.
• Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling.
• Drive

  automation and scalability

  in modeling pipelines and reporting dashboards.
• Explore and apply

  emerging methods

  (e.g., causal inference, machine learning) to enhance traditional MMM approaches.
• Communicate findings effectively through visualizations, presentations, and business-focused storytelling.

Required Skills and Experience

• 4–8 years

  of experience in advanced analytics, with a strong focus on

  Marketing Mix Modeling

  .
• Proven experience leading

  MMM projects for global clients

  across industries (CPG, Retail, BFSI, Tech, etc.).
• Strong statistical/econometric modeling skills (e.g., regression, time series, Bayesian methods).
• Proficiency in programming languages such as

  Python

  .
• Hands-on experience with

  SQL

  for data extraction and transformation.
• Strong problem-solving skills and ability to work with large, complex datasets.
• Excellent client-facing skills, with experience in

  consulting and presenting insights to senior business stakeholders

  .
• Ability to manage multiple projects in a fast-paced, dynamic environment.

Being a Mathemagician

• Embody MathCo’s culture and way of working.
• Demonstrate ownership and strive for excellence in delivering results.
• Actively engage and contribute to initiatives fostering company growth.
• Support diversity and appreciate different perspectives.

Recognitions

• Positioned as a Leader in Top Generative AI Service Providers – PeMa Quadrant 2023 by AIMResearch.
• Recognized among Inspiring Workplaces in North America, 2023.
• Accredited for Inclusive Practices by Great Place to Work Institute, India.
• Recognized among India’s Best Workplaces™ for Diversity, Equity, Inclusion & Belonging 2023 by Great Place To Work® India.