Senior Creative Lead- US

Role Title:

Company Overview:

Founded in 2018, Pocket FM is a premier audio series platform with a global audience of over 200 million+ listeners. We have revolutionized audio storytelling by making it a mainstream entertainment format, featuring episodic storytelling across diverse genres. Our innovative approach has led to an average daily engagement of 120 minutes per user.

Today, we are the largest audio series platform globally, redefining how the world experiences stories- one episode at a time! Join us in our journey to recreate the future of entertainment.

About the Role:

We are seeking a highly driven Sr. Creative Lead / Creative Director to shape, lead, and execute our content vision across multiple formats. This role requires a balance of strong creative instincts, hands-on production experience, and a deep understanding of audience tastes particularly in global and US entertainment markets.

As a Senior Creative Lead, you will oversee the ideation, development, and sourcing of shows, ensuring they align with our brand and resonate with target audiences. You will collaborate closely with writers, producers, and external partners to bring stories to life, while also scouting and sourcing compelling IP for adaptation.

Key Responsibilities:

Content Development & Strategy

• Drive the creative vision across original and sourced shows (TV, films, digital platforms)
• Identify and evaluate IPs, scripts, and formats for adaptation and production
• Maintain awareness of industry trends, audience insights, and competitor strategies

Production Leadership

• Oversee the creative and production process from concept to final delivery
• Collaborate with internal teams and external studios to maintain quality standards
• Ensure content adheres to brand identity and connects with global audiences

Market & Audience Understanding

• Leverage insights into US audience preferences to guide storytelling choices
• Stay updated on emerging trends in short dramas and fast-format content
• Adapt creative strategies for different platforms and audience segments

Team Collaboration & Leadership

• Mentor and inspire a team of writers, designers, and producers
• Provide creative direction in pitch decks, trailers, and campaign materials
• Foster a culture of innovation, experimentation, and storytelling excellence

Requirements:

• 5+ years of proven experience in content production, development, or sourcing across TV, movies, or digital platforms
• Strong creative portfolio with successful shows or projects
• Excellent communication skills; proficiency in English is a must
• Deep understanding of US entertainment and audience preferences is highly desirable.
• Familiarity with short drama / fast-content ecosystems is a strong plus
• Ability to balance creative vision with business goals and deadlines
• Strong network within the creative and production industries is preferred

You can explore more updates, insights, and behind-the-scenes stories from Pocket FM here: https://xtra.pocketfm.com/