Senior Copywriter

Skills and Responsibilities:

Collaborate with Client Servicing to understand client requirements and interpret briefs with strategic clarity.
Translate brand and marketing objectives into creative concepts that resonate. Lead ideation sessions with the creative team to brainstorm compelling, original ideas. Present concepts and strategic thinking to Creative Heads and Art Directors for feedback and alignment. Write clear, persuasive, and brand-aligned messaging across print, digital, social, TV, OOH, and radio. Develop scripts for commercials, corporate films, explainer videos, and branded content. Create slogans, taglines, and thematic frameworks that enhance brand recall. Edit and refine content to maintain quality, consistency, and grammatical accuracy. Incorporate feedback from clients and internal stakeholders with maturity and precision. Work in sync with designers and art teams to align copy with visuals and design direction. Oversee junior writers output, guide their development, and ensure team delivery quality. Present concepts, rationales, and creative directions to clients confidently and convincingly. Collaborate during the feedback loop to ensure smooth revisions and timely delivery. Stay updated on branding, advertising, and cultural trends to keep the work fresh and relevant. Bring innovative thinking to campaigns, tapping into new formats and storytelling techniques.

Education:

Graduation

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