Senior Copywriter

Key Responsibilities

• Lead ideation with the creative and strategy teams for campaigns, brand stories and pitches.
• Conceptualise and script ad films, brand narratives and digital content with strong storytelling.
• Build content strategies and content buckets tailored to brand voice and platform behaviour.
• Write and oversee daily social content (static, reels, videos, carousels, tweets, etc.).
• Track real-time trends and guide the team on moment marketing opportunities.
• Proactively develop new campaign ideas, formats and high-impact creative concepts.
• Analyse audience behaviour, platform changes and pop-culture trends to create platform-native content.
• Deliver quick-turnaround and real-time content when needed.
• Review and refine all copy to maintain high creative and quality standards.
• Mentor junior writers and support overall creative growth of the team.

Requirements

• 4–6 years of experience in copywriting, digital content or advertising.
• Strong command over English and Hindi with excellent storytelling skills.
• Full-time availability (no freelancing/dual agency commitments).
• Solid understanding of social media, advertising, cinema and cultural trends.
• Detail-oriented, fast thinker and consistent with deadlines.
• Collaborative and comfortable working with design, edit and strategy teams.
• Ability to adapt writing across tones, formats and platforms.

Job Types: Full-time, Permanent

Pay: ₹85,000.00 - ₹95,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• This is an urgent requirement, can you join immediately?

Experience:

• Copywriting: 4 years (Required)

Work Location: In person