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Senior Copywriter IGB (Publication + PR Focus)

Senior Copywriter IGB (Publication + PR Focus)

Arting Digital

4 - 8 years

6 - 10 Lacs

bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

editorial press release pr branding content editing media advertising jasper reports artificial intelligence journalism brand management proof reading creative writing marketing copy writing content writing seo brand positioning mass communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

Qualification - Bachelordegree in Journalism, Mass Communication, English, or a related field
Skills -Copywriting experience in a media house, editorial agency, or publishing environment, story formats, editorial angles, and publishing schedules, AP-style or similar publishing standards, PR cycles, brand positioning, and industry media engagement
Roles and Responsibilities:

Craft PR-ready communication pieces, including quotes, statements, and pitches
for media syndication
Shape the voice of IGB by curating and adapting global stories, trends, and
regulatory movements in iGaming and betting
Translate internal insights into media-relevant narratives that elevate
GammaStackpresence in the industry
Work closely with the PR and marketing teams to align messaging across earned
and owned media
Maintain publication-grade clarity, accuracy, grammar, and storytelling

Use AI tools like ChatGPT and Jasper for brainstorming, outlines, and speed,
without compromising originality
Optimize all written materials with SEO best practices, internal linking, and meta
frameworks in mind. Requirements:

4-8 years of copywriting experience in a media house, editorial agency, or
publishing environment
Strong command of story formats, editorial angles, and publishing schedules

Bachelordegree in Journalism, Mass Communication, English, or a related field

Fluency in AP-style or similar publishing standards

A knack for writing smart, structured, and succinct copy, whether its a 50-word quote or a 500-word press release

Understanding of PR cycles, brand positioning, and industry media engagement

Experience using AI writing tools as enhancers, not replacements

SEO-optimized writing skills (keyword strategy, meta tags, internal linking)

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Senior Copywriter IGB (Publication + PR Focus)