Senior Campaign Executive

Job Description: We are looking for performance-driven individuals to manage and optimize PPC campaigns aimed at generating high-quality leads for our real estate business. Key Responsibilities: ·         Develop, implement, and manage paid marketing campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and other digital channels ·         Perform in-depth keyword research and audience targeting to ensure maximum ad reach and ROI ·         Create compelling ad copies and coordinate with design teams for creatives ·         Continuously monitor campaign performance and make data-backed optimizations ·         Conduct A/B testing to refine ad effectiveness and improve conversion rates ·         Manage campaign budgets effectively and meet monthly lead generation targets ·         Track, report, and analyze campaign performance metrics (CTR, CPA, CPC, conversion rates, etc.) ·         Stay updated with PPC trends and digital advertising innovations Desired Candidate Profile: ·         2-4 years of hands-on experience in managing PPC campaigns ·         Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, and Excel ·         Strong analytical mindset with attention to performance metrics ·         Prior experience in the real estate industry is an advantage ·         Capable of working independently and handling multiple campaigns simultaneously