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Civica Asia Pacific
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Senior Campaign Executive

Senior Campaign Executive

Civica Asia Pacific

3 - 6 years

5 - 8 Lacs

vadodara

Posted:8 hours ago| Platform:

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Skills Required

automation email marketing campaign management coding analytical html oracle troubleshooting crm salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

We re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, were at a pivotal point on our journey to realise that aspiration.

As a company, we re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.

Why you will love this opportunity as Senior Campaign Executive

at Civica

Join our dynamic marketing team and play a vital role in orchestrating email campaigns using Eloqua. Youll have the opportunity to provide support to our diverse teams across various locations while helping to guide and mentor our junior members.

In this role, youll take charge of orchestrating and implementing dynamic email campaigns from inception to completion. Below are some of the key principal accountabilities associated with this position:

Campaign Management:
Design, launch, and oversee engaging marketing campaigns, including email initiatives, nurturing strategies, and audience segmentation.
Database Management:
Take charge of our Eloqua contact database, ensuring meticulous data accuracy and strict adherence to data protection laws.
Segmentation:
Identify and define target audiences for campaigns, applying various criteria through the platforms robust options.
Eloqua Program and Lead Process:
Tailor and configure Eloqua programs to meet business needs, creating custom objects, fields, and workflows to enhance functionality.
Automation Workflows:
Sustain, govern, and innovate automated workflows, managing lead transitions in appropriate nurture campaigns, lead scoring, CRM synchronization, and email marketing automation.
Integration:
Partner with teams across Civica, especially our Marketing team, to seamlessly integrate Eloqua with other marketing platforms, ensuring efficient data flow and synchronization.
Routine Maintenance:
Streamline workflows, eliminate outdated assets, and guarantee smooth operation of marketing platforms for all users.
Analysis and Reporting:
Produce detailed reports and evaluate campaign performance to extract insights and recommendations for ongoing enhancements.
Training and Documentation:
Offer training and support to marketing teams on Eloqua best practices while maintaining comprehensive documentation of internal procedures.
Compliance:
Uphold compliance with data protection regulations, email marketing laws, and industry best practices.
Troubleshooting and Problem-Solving:
Detect and resolve issues, tackle challenges, and pinpoint gaps in data capture and flow to Salesforce CRM.
Collateral Management:
Supervise the development of marketing and communication materials, including visual branding and messaging, to maintain brand consistency.
Team Oversight:
Lead the team to ensure timely delivery, adherence to service level agreements, and responsive management of work requests.

What would you bring to be successful in this role?

You should have around 4-6 years of experience in marketing technology, particularly with marketing automation and integration tools.
A minimum of 3 y

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Senior Campaign Executive

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Why you will love this opportunity as Senior Campaign Executive

at Civica

In this role, youll take charge of orchestrating and implementing dynamic email campaigns from inception to completion. Below are some of the key principal accountabilities associated with this position:

Campaign Management:

Database Management:

Segmentation:

Eloqua Program and Lead Process:

Automation Workflows:

Integration:

Routine Maintenance:

Analysis and Reporting:

Training and Documentation:

Compliance:

Troubleshooting and Problem-Solving:

Collateral Management:

Team Oversight:

What would you bring to be successful in this role?

More Jobs at Civica Asia Pacific