Senior Campaign Execution Specialist

5 - 8 years

7 - 10 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail Provide forecasted volumes in campaign requirement sessions understand JS in Adobe Campaigns and APIs Apply business rules, inclusions, exclusions and guide segmentation. Collaborate with client team to set up email, and SMS creatives using standard templates in Adobe Campaign Classic. Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct. Perform QA on audience and creative to ensure the right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments. Perform Audience file validation against the specific creative to confirm correct set of customers is receiving the campaign. Perform checks on the creative for design, layout and preview with the actual populated data. Perform rendering validation across multiple operating systems and device types Scheduling and launching campaigns after all QC steps are performed. Track deployment details and schedules per requirements. Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment High-level understanding of databases from Customer data to Campaign data level Understanding of data flows and ETL/workflow schedules Hands-on experience in SQL, Oracle, or another relational database for building package triggers Monitoring system health, providing input for the application server and providing database server clean-up activities Monitor automated campaigns Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate or postgraduate with 5 to 8 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level. Adobe, SQL, MS Office Project management skills by collaborating with key stakeholders.

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