Senior Brand Planner

Role Overview: As a Brand Planner at WRM, you will play a crucial role in strategic brand planning by uncovering consumer insights and shaping brand strategies. You will collaborate with creative teams to develop distinctive brand platforms and challenge client assumptions with empathy. Your role will involve designing and interpreting research to reveal consumer motivations and driving narratives that make brands more relevant. Key Responsibilities: - Collaborate on strategic brand planning based on consumer insights - Identify consumer tensions and motivations to create compelling brand narratives - Design and interpret research (quantitative, qualitative, and "street-smart") - Work with creative teams to translate insights into effective brand platforms - Challenge client assumptions to provide new perspectives on their category and consumers Qualifications Required: - Ability to spot the gap between consumer actions and intentions - Proficiency in data analysis and storytelling - Curiosity about psychology, cultural trends, and consumer behavior - Strong skills in simplifying complex insights into actionable strategies - Comfortable working in various settings like focus groups, spreadsheets, and brainstorms - Collaborative mindset to work with creatives, account teams, and clients Company Details: WRM is passionate about shaping brands that go beyond competition to redefine categories and spark conversations online. The company values deep thinking, rewards intellectual curiosity, and encourages employees to ask challenging questions. Joining the planning team at WRM will give you the freedom to explore innovative ideas and collaborate with supportive partners to find solutions.,