Senior Brand Manager (Real Estate)

Job Responsibilities & Accountability

Strategy / Branding / Communication / PR / Media / Event

•Developing and delivering a marketing plan, Strategy, Budgeting with clear outcomes and outputs. •Conceptualize brand-led ideas that can elevate brand awareness, recall, and positioning in target segment.

•Outlining Communication strategy, Creative Direction to agencies to create output and creative that build perception & image.

•Corporate events planning and execution

•Monitor and analyse marketing campaign performance, using data to optimize campaigns and drive continuous improvement.

•Build and maintain relationships with marketing agencies, industry influencers, partners, and stakeholders to enhance the company's reputation and generate leads.

•Media Planning, Budgeting & Scheduling for Newspaper, Outdoor, Radio, TV, Digital, Events & Exhibitions as well as on other marketing platform.

•Develop annual communication plan and budget related to launches and promotion 

Key Relationship

• Internal All department
• External Media Houses
• Vendors
• Marketing Agencies
• Channel Partners

Key Competencies require Technical Competencies (60%)

1. Existing / New Marketing tools

2. Market Awareness

3. Product Knowledge

Behavioural Competencies (40%)

1. Negotiation

2. Planning & Coordination

Compute Proficiency

MS office Photoshop / Adobe illustrator / Coral Draw etc. 

Qualification & Experience require

Qualification Minimum: Graduation in any stream

Desired: MBA or equivalent, with preference to Marketing specialization

Relevant Experience: Minimum experience of 7 year Preferably from real estate industry