Senior Associate- Performance Marketing | Working Professional

Designation- Senior Associate- Performance Marketing

BU- Working Professional

Location- Mumbai (Andheri-Marol)

Salary Range- 7LPA- 10LPA

Shift- 5 days working | Sat & Sun fix off | 10:30AM- 7:30pm | WFO or Hybrid (flexible as per business requirement)

Role Overview:

Performance Marketing

Key Responsibilities:

• Develop and execute performance marketing campaigns across platforms like

  Google Ads, Facebook, Instagram, YouTube, and TikTok

  .
• Manage large-scale budgets, ensuring cost-effective lead generation.
• Monitor, analyze, and optimize campaign performance using

  A/B testing

  and CRO strategies.
• Collaborate with cross-functional teams to enhance ad creatives and messaging.
• Focus on lead quality improvement and conversion rate optimization.
• Stay updated with industry trends and explore new growth opportunities.

Qualifications:

• Bachelor’s in

  Marketing, Business, or Communications

  .
• 2+ years in performance marketing, specializing in B2C lead generation.
• Proven experience managing

  5-6 figure budgets

  .
• Strong analytical skills with knowledge of

  Google Analytics

  and other performance tools.
• Excellent communication and project management abilities.

Preferred:

• Experience with

  CRM

  (Salesforce, HubSpot) and

  marketing automation platforms

  .
• Knowledge of

  SEO

  and content marketing.