Senior Associate - GTM Operation

Key Skills:

Roles and Responsibilities:

Process Documentation & Standardization:

• Translate ideas and evolving processes into clear, structured documentation including SOPs, playbooks, templates, and workflows.
• Ensure consistency and accessibility of documentation across GTM and adjacent verticals.
• Maintain a central repository of GTM operational assets for easy reference and reuse.

Project Management & Operational Support:

• Support GTM initiatives from planning through execution, ensuring alignment with strategic goals.
• Create and manage project documentation such as charters, timelines, status updates, and retrospectives.
• Coordinate with cross-functional teams to track progress and resolve roadblocks.

Insights & Reporting:

• Generate actionable insights from GTM activities and performance data.
• Build dashboards and reports to monitor effectiveness and identify opportunities for improvement.
• Support leadership with data-backed recommendations and visualizations.

Strategic Planning & Activation:

• Assist in translating strategic objectives into operational plans and execution roadmaps.
• Collaborate with global stakeholders to support campaigns and initiative rollouts.

Cross-Functional Collaboration:

• Serve as a connector between Marketing, Sales, and Operations teams to ensure alignment and knowledge sharing.
• Facilitate workshops, working sessions, and documentation reviews to drive clarity and consensus.

Skills Required:

• Strong expertise in workflow management, process documentation, and SOP creation.
• Experience developing templates, playbooks, and operational guides.
• Ability to translate ideas and strategic objectives into structured, actionable documentation.
• Proficiency in project tracking, status reporting, and dashboard creation.
• Experience in cross-functional collaboration across Marketing, Sales, and Operations teams.
• Strong analytical and reporting skills to generate actionable insights from GTM activities.
• Experience supporting global GTM campaigns, initiatives, or rollouts is a plus.
• Excellent communication, facilitation, and stakeholder management skills.

Education: