Senior Associate Design (Marketing)

4 - 9 years

6 - 11 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking a forward-thinking and highly skilled Senior Graphic Designer to join our creative team. The ideal candidate brings not only a strong design portfolio but also a strategic mindset, leadership capability, and hands-on experience with AI-powered creative tools. You will play a key role in conceptualizing and executing innovative visual solutions across digital and print platforms, while driving design excellence and team collaboration.
  • Creative Development: Design visually compelling assets for digital and print media including websites, brand identity systems, marketing campaigns, presentations, motion graphics, and packaging.
  • AI-Enhanced Design Workflow: Incorporate AI and generative design tools (such as Adobe Firefly, Midjourney, DALL E, Runway, etc.) to boost creative output, ideation speed, and personalization in design deliverables.
  • Project Ownership: Take ownership of design projects from briefing to delivery.
  • Define creative direction, oversee timelines and deliverables, and ensure consistent brand representation across touchpoints.
  • Creative Strategy: Collaborate with marketing and product teams to translate business objectives and audience insights into effective visual storytelling and design systems.
  • Mentorship and Leadership: Provide feedback, training, and mentorship to junior designers and interns. Foster a culture of creativity, experimentation, and continuous learning within the team.
  • Quality Assurance: Review all creative outputs for visual quality, alignment with brand guidelines, technical accuracy, and consistency before final delivery.
  • Stakeholder Communication: Present and articulate design concepts and decisions to internal teams and clients with clarity and confidence. Translate feedback into actionable iterations.
  • Cross-Functional Collaboration: Partner with developers, UX/UI designers, copywriters, and marketing professionals to build cohesive, user-centered experiences across platforms.
  • Innovation and Exploration: Experiment with new visual styles, interaction patterns, formats, and technologies to push creative boundaries and elevate brand presence.
  • Design Systems Management: Build and maintain scalable design systems, templates, and asset libraries to streamline future design work and ensure consistency.
  • Trend and Tech Scanning: Stay up to date with design trends, emerging tools (especially in AI and automation), industry best practices, and competitor creative output.
  • Process Optimization: Identify and implement ways to improve creative workflows, reduce bottlenecks, and adopt new technologies that enhance efficiency and creativity.

Preferred Experience

  • Education: Bachelor s degree in Graphic Design, Visual Communication, or related field (or equivalent experience).
  • Experience: 4+ years of hands-on design experience in an agency or in-house creative role, with at least 1 2 years in a senior or lead capacity.
  • Portfolio: A strong portfolio showcasing versatility across brand identity, digital campaigns, print collateral, and AI-enhanced creative outputs.
  • Technical Proficiency: Mastery in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and familiarity with AI design tools (e.g., Adobe Firefly, DALL E, Midjourney, etc.).
  • Design Expertise: Deep understanding of layout, color theory, typography, visual hierarchy, branding systems, and UX/UI fundamentals.
  • Creative Agility: Ability to quickly iterate, experiment, and adapt designs based on project objectives, audience insights, and stakeholder input.
  • Communication Skills: Strong verbal and visual communication skills for presenting ideas clearly and persuasively.
  • Leadership: Proven ability to mentor team members, manage design workflows, and uphold creative standards.

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