Sem Manager

Key Responsibilities:

• Develop and implement comprehensive SEM strategies to drive website traffic, lead generation, and conversions
• Manage end-to-end paid search advertising campaigns across platforms like Google Ads and Bing Ads
• Conduct in-depth keyword research to identify and target high-performing keywords and search phrases
• Create, test, and optimize compelling ad copy, ad extensions, and landing pages to boost CTR and conversion rates
• Monitor campaign performance and adjust budgets, bids, and targeting to ensure optimal ROI
• Perform A/B testing and analyze campaign data to refine and improve ad creatives and SEM strategies
• Collaborate with internal teams including designers, copywriters, and web developers for landing page and ad asset creation
• Stay updated with the latest trends, algorithm updates, and technologies in the SEM space
• Generate and present regular performance reports and actionable insights to stakeholders
• Build and maintain vendor, platform, and agency relationships for SEM tools and services
• Conduct competitive and market analysis to identify new opportunities and stay ahead of industry benchmarks
• Ensure all campaigns adhere to platform policies, industry best practices, and legal compliance
• Plan and forecast SEM budgets aligned with marketing goals

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• Proven experience in managing and optimizing PPC campaigns with a track record of measurable results
• Strong command of SEM platforms like Google Ads and Bing Ads, along with SEM tools
• Skilled in keyword research, campaign setup, bidding strategies, and budget management
• Analytical thinker with the ability to interpret data and generate performance insights
• Proficient in A/B testing, ad content creation, and landing page optimization
• Excellent verbal and written communication skills
• Effective project management and multi-campaign coordination skills
• Strong collaboration skills with cross-functional team experience
• Eagerness to stay updated with emerging trends, tools, and best practices in SEM
• Google Ads and other PPC certifications are advantageous