SEM Executive

We are looking for a detail-oriented Junior Digital Marketing Executive with working knowledge of Google Ads and Meta Ads (Facebook & Instagram).

The ideal candidate will play a supportive role in managing and monitoring paid media campaigns ensuring accurate setup, tracking, keyword analysis, and performance validation across multiple digital channels.

oResponsible for achieving the target.

oExecute all digital initiatives, including Paid, Owned, and Earned media.

oSelf-execute across a wide range of marketing channels (SEM/PPC/Google Ads/Display/Social Media Marketing/Programmatic/Viral Marketing/Brand Marketing, etc.) and activities (campaign management, keyword targeting, optimization based on data-driven strategies, etc.).

oContinuously discover new growth opportunities by leveraging the power of digital/social media, with mobile as the primary device.

oTrack, report, and analyze website analytics and campaign performance.

oAnalyze data to generate insights for new marketing campaigns.

oSet up multiple landing pages and conduct A/B tests to understand user behavior.

oCollaborate with engineers and designers to implement UI changes and layouts.

oManage relationships with external partners and technology vendors.

oExperiment with various advertising channels and track conversions to optimize marketing campaigns.

oUse Google Analytics to monitor key site performance metrics, measure, test, and improve website conversion rates while ensuring a positive user experience.

• oLeverage data trends to optimize spending and performance across all digital activities.