SEM Executive

Job Title:

Location:

Experience

Preferred Industries:

Job Summary:

across multiple platforms. The role involves working closely with internal teams and clients to

execute strategies that align with business goals. While prior experience of 1–3 years is preferred,

we also welcome freshers who have completed internships in SEM/PPC and possess strong

conceptual knowledge of campaign management.

Responsibilities:

- Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms.

- Conduct keyword research, optimize bids/budgets, and monitor campaign performance.

- Handle daily metrics including sales, ROAS, CPC, CTR, impressions, and conversions.

- Work on e-commerce Search, Display, Shopping, and Performance Max campaigns.

- Collaborate on business/media plans and provide detailed reports.

- Stay updated with SEM trends, tools, and platform updates.

Requirements:

- Google Certification in Pmax, Search, Display, Shopping, Video, and App (preferred).

- Strong understanding of PPC campaign best practices.

- Hands-on knowledge of GTM, GA/GA4, Google Merchant Center, and Looker Studio.

- Familiarity with SEM tools like SEMrush, Keyword Planner, SimilarWeb, and Budget Planner.

- Excellent analytical and communication skills.

- Ability to work in a fast-paced, collaborative environment.

Eligibility:

- Experienced Professionals: 1–3 years of SEM/PPC experience with proven track record in

e-commerce campaigns.

- Freshers: Completed internships in SEM/PPC, with a strong understanding of campaign

structure, optimization techniques, and reporting.

What We Offer:

- Opportunity to work on live projects with global clients.

- Learning-focused environment with growth opportunities.

- Competitive salary aligned with skills and experience.

- Hybrid work setup from Lucknow.

How to Apply:

Send your CV to careers@mastroke.com or Directly to HR team Tulikayadav@mastroke.com

Subject: SEM / PPC Executive – [Your Name]