SEM executive

Job Overview:

SEM Executives

Salary Range: 2.4 Lakh to 3.6 Lakh per annum

Digital Tokri is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, etc.)

Digital Tokri is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.

Responsibilities:

Create, Execute, and Maintain ROl-Focused Pay Per Click & Paid Social campaigns.

Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

Optimize existing PPC campaigns for new clients.

Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance.

Conduct in-depth competitive analysis within our clients' locations and industries.

Daily, weekly, and monthly reporting for all clients

Skills Required:

Paid Media Analyst with relevant experience of at least 1 to 3 years

Knowledge of search engine marketing and keyword research

knowledge of social media marketing and audience research

Exposure to other channels than Google & Facebook will be preferred.

Ability to understand the target audience and plan campaigns accordingly

Exposure to client communication

Google AdWords Certified

Google Analytics Certified

Proficiency in Google Sheets and MS Excel is required.

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Qualifications:

• Experience

  : 1 to 3 years of experience in SEM and paid search campaigns management.

• Technical Skills

  : Proficient in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and other SEM tools (experience with tools like SEMrush or Ahrefs is a plus).

• Analytical Skills

  : Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.

• Certifications

  : Google Ads certification (preferred) or other relevant SEM qualifications.

• Creativity

  : Ability to craft engaging ad copy and create testing strategies to improve results.

• Communication

  : Strong written and verbal communication skills, with the ability to present campaign insights and recommendations to stakeholders.

• Time Management

  : Ability to manage multiple projects and campaigns in a fast-paced environment.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• Collaborative and innovative work environment.