Search Engine Optimization Specialist

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist based in Surat. The SEO Specialist will be responsible for performing keyword research, conducting in-depth SEO audits of the company’s online platforms, and implementing strategic on-page SEO techniques. The role also involves executing link-building strategies, analyzing web traffic using analytics tools, and optimizing digital content to ensure higher search engine rankings. The SEO Specialist will collaborate with cross-functional teams to develop and implement impactful SEO campaigns aligned with the company’s business goals.

Location : Sarthana Jakatnaka, Surat

Experience : 3+ years

Key Responsibilities

1. Technical Implementation & Optimization

• Set up and manage

  GTA Funnels

  ,

  Google Tag Manager (GTM)

  tags, triggers, and event tracking for data accuracy.
• Implement and validate

  Schema Markups (JSON-LD / Microdata)

  to enhance SERP appearance and rich snippets.
• Conduct

  comprehensive website audits

  (crawl issues, indexation, site speed, mobile usability, Core Web Vitals).
• Handle

  redirection strategies

  (301, 302, canonicalization) and resolve crawl errors to maintain link equity.
• Optimize for

  AE, GE & LLM (AI, Generative, and Language Model)

  search systems ensuring content discoverability.

2. On-Page & Content Optimization

• Execute detailed

  on-page optimization

  (meta tags, header tags, internal linking, keyword placement, alt attributes).
• Perform

  keyword research

  ,

  mapping

  , and

  content optimization

  aligning with search intent and user journey.
• Conduct

  keyword gap analysis

  and

  competitor analysis

  to identify opportunities for ranking improvements.
• Optimize existing content for

  EEAT

  (Experience, Expertise, Authority, Trust) to boost credibility and performance.

3. Off-Page & Authority Building

• Develop and execute

  backlink generation

  and

  guest blogging

  strategies through ethical white-hat techniques.
• Manage

  Web 2.0 & Web 3.0

  properties for authority stacking and brand footprint enhancement.
• Plan, create, and maintain

  micro sites

  for local or niche SEO targeting.

4. Local & GMB Optimization

• Optimize

  Google My Business (GMB)

  profiles with accurate business information, reviews, and geo-tagged posts.
• Implement

  local SEO strategies

  , including NAP consistency, local citations, and region-specific content.

5. Strategic & Analytical SEO Execution

• Stay updated with

  Google Algorithm Updates

  (Panda, Penguin, Hummingbird, RankBrain, BERT, etc.) and adjust strategies proactively.
• Use analytical tools (GA4, GSC, SEMrush, Ahrefs, Screaming Frog, etc.) to track KPIs, site health, and keyword performance.
• Collaborate with developers, designers, and content teams to ensure SEO best practices are integrated at every level.