Search Engine Optimization Specialist

3 years

0 Lacs

Posted:3 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist based in Surat. The SEO Specialist will be responsible for performing keyword research, conducting in-depth SEO audits of the company’s online platforms, and implementing strategic on-page SEO techniques. The role also involves executing link-building strategies, analyzing web traffic using analytics tools, and optimizing digital content to ensure higher search engine rankings. The SEO Specialist will collaborate with cross-functional teams to develop and implement impactful SEO campaigns aligned with the company’s business goals.


Location : Sarthana Jakatnaka, Surat

Experience : 3+ years


Key Responsibilities

1. Technical Implementation & Optimization

  • Set up and manage

    GTA Funnels

    ,

    Google Tag Manager (GTM)

    tags, triggers, and event tracking for data accuracy.
  • Implement and validate

    Schema Markups (JSON-LD / Microdata)

    to enhance SERP appearance and rich snippets.
  • Conduct

    comprehensive website audits

    (crawl issues, indexation, site speed, mobile usability, Core Web Vitals).
  • Handle

    redirection strategies

    (301, 302, canonicalization) and resolve crawl errors to maintain link equity.
  • Optimize for

    AE, GE & LLM (AI, Generative, and Language Model)

    search systems ensuring content discoverability.

2. On-Page & Content Optimization

  • Execute detailed

    on-page optimization

    (meta tags, header tags, internal linking, keyword placement, alt attributes).
  • Perform

    keyword research

    ,

    mapping

    , and

    content optimization

    aligning with search intent and user journey.
  • Conduct

    keyword gap analysis

    and

    competitor analysis

    to identify opportunities for ranking improvements.
  • Optimize existing content for

    EEAT

    (Experience, Expertise, Authority, Trust) to boost credibility and performance.

3. Off-Page & Authority Building

  • Develop and execute

    backlink generation

    and

    guest blogging

    strategies through ethical white-hat techniques.
  • Manage

    Web 2.0 & Web 3.0

    properties for authority stacking and brand footprint enhancement.
  • Plan, create, and maintain

    micro sites

    for local or niche SEO targeting.

4. Local & GMB Optimization

  • Optimize

    Google My Business (GMB)

    profiles with accurate business information, reviews, and geo-tagged posts.
  • Implement

    local SEO strategies

    , including NAP consistency, local citations, and region-specific content.

5. Strategic & Analytical SEO Execution

  • Stay updated with

    Google Algorithm Updates

    (Panda, Penguin, Hummingbird, RankBrain, BERT, etc.) and adjust strategies proactively.
  • Use analytical tools (GA4, GSC, SEMrush, Ahrefs, Screaming Frog, etc.) to track KPIs, site health, and keyword performance.
  • Collaborate with developers, designers, and content teams to ensure SEO best practices are integrated at every level.





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