Search Engine Optimization Specialist

About Open:

OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.

OPEN, India's 100th Unicorn, has been awarded the Best Workplace 2024 by IEEE in 2024. And was recognised by Forbes India and D Globalist's as Top 10 companies among 200 Companies and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of Best Digital Banking Solution from the Global Fintech Fest in 2022 and had won the Most Innovative Neo Bank & the Most Innovative Digital Bank at the Indian Fintech Awards in 2021 & Internet andMobile Association of India (IAMAI) respectively.

SEO Specialist.

Experience

Location:

Responsibilities:

Traditional SEO

• Develop and execute SEO strategy to improve organic rankings, traffic, and inbound lead generation.
• Conduct keyword research, topic clustering, and competitor analysis.
• Optimize on-page SEO (metadata, internal linking, site speed, schema).
• Manage off-page SEO including link-building and digital PR for domain authority.
• Leverage platforms like Quora, Reddit, Medium, and other relevant forums for thought-leadership visibility and referral traffic.
• Track keyword rankings, organic traffic, conversions, and funnel contribution.
• Collaborate with content writers, product marketers, and developers for SEO-driven improvements.

AI-SEO

• Leverage AI SEO tools (Jasper, SurferSEO, Clearscope, GrowthBar, ChatGPT) for keyword expansion, content briefs, and optimization.
• Implement AIO workflows to ensure AI-assisted content meets accuracy, compliance, and E-E-A-T standards.
• Automate repetitive SEO tasks (meta tags, alt-text, structured data) using AI workflows.
• Optimize OPEN's visibility for AI-powered search engines (Microsoft Copilot, Google SGE, Perplexity, etc).
• Build AI-driven content clusters and landing pages around fintech topics (compliance, AR/AP, payments, lending).
• Experiment with A/B testing of AI-generated titles, descriptions, and landing page variations.
• Stay updated with AI + search algorithm changes and guide leadership on emerging trends.

Requirements

• 35 years of SEO experience (SaaS/Fintech/B2B preferred).
• Strong foundation in traditional SEO: site architecture, crawling, indexing, schema, content optimization.
• Proven experience with SEO tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog.
• Hands-on expertise with AI SEO tools: Jasper, SurferSEO, Clearscope, GrowthBar, or similar.
• Familiarity with GA4, Tag Manager, and AI-based analytics platforms and data visualization tools..
• Understanding of SEO's impact on lead generation, brand visibility, and pipeline growth.
• Analytical mindset with ability to present SEO ROI clearly to business leadership

Why work at Open

• You will be part of the early tribe that is changing the way business banking rolls.
• Every atom of your work will impact the way millions of businesses are run.
• You will work with some of the brightest minds who will celebrate your quirks.
• You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.