Search Engine Optimization Specialist

Location:

Employment Type:

Salary:

We are looking for a dedicated SEO Specialist who thrives on executing data-driven SEO strategies to deliver measurable results. This role is entirely focused on SEO — not general digital marketing. You will be responsible for driving organic growth, improving search rankings, and boosting website visibility through hands-on execution across technical, on-page, and content SEO.

Preferred: Experience in an SEO or Digital Marketing Agency

Key Responsibilities

Keyword Research & Competitor Analysis

• Identify high-value keywords
• Analyze competitor performance and strategies
• Discover new ranking opportunities

Technical SEO

• Perform regular audits for indexing, crawlability, site speed, and mobile optimization
• Implement and manage schema markup, redirects, and site structure improvements

On-Page SEO

• Optimize meta tags, headings, internal linking, and URL structures
• Ensure web pages follow SEO best practices

Content Strategy (SEO-Centric)

• Collaborate with content writers to integrate keywords
• Optimize landing pages, blog posts, and other content for search visibility

SEO Reporting & Analytics

• Track performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog
• Prepare reports with insights and actionable recommendations

Stay Updated

• Monitor algorithm updates and industry trends
• Apply the latest best practices to maintain and improve rankings

Qualifications and Skills

• Minimum 1 year of hands-on SEO experience (on-page, off-page, and technical)
• Proficiency with key SEO tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog
• Demonstrated success in improving organic traffic and search engine rankings
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills
• Bachelor's degree in Marketing, IT, or a related field

Work Location: Bhopal, Madhya Pradesh (On-site)