Search Engine Optimization Manager

Future-proof your advertising and marketing career. Join Scatter.

At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners businesses. Scatter makes it easier for our client's consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers everyday lives.

Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside.

Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.

Position:?Senior Manager - SEO

Up to 8 LPA

Annual Retention Bonus 10%. It is part of the above CTC and released on completion of one year. Subject to being on the payroll and not serving a notice period.

City:?Mumbai

Key Responsibilities

• Complete On-Page & Technical SEO: Own all aspects of on-page optimization. Conduct comprehensive technical audits (Core Web Vitals, crawlability, schema, indexation, site speed) and work with developers to implement fixes. Lead site migrations, internal linking strategies, and log file analysis.

• Advanced Content Optimization: Partner with the content team and Digital Strategist to perform deep user-intent and keyword research. You will be responsible for transforming good content into rankable content by providing clear, data-driven optimization briefs.

• Sophisticated Off-Page Strategy & Execution: Lead the execution of advanced off-page strategies. This goes beyond basic link-building to include digital PR support, competitor backlink analysis, and identifying/vetting high-value authority-building opportunities to build E-E-A-T.

• AI-Driven SEO & Analysis: Act as our in-house expert on AI in search. Proactively use AI tools for scaled keyword research, competitive analysis, and content-gap identification. Monitor the impact of SGE and other AI-driven algorithm shifts, translating changes into actionable on-page and off-page tactics.

• Performance Monitoring & Diagnostics: Live inside GA4, GSC, and Semrush/Ahrefs. You will be responsible for diagnosing performance changes (both good and bad), reporting on key SEO KPIs, and finding new growth opportunities hidden in the data.

Qualifications & Skills

Experience: 7+ years of hands-on experience in a dedicated SEO role, with a proven, verifiable track record of improving organic rankings and traffic for content-heavy websites. Should have a thorough understanding of how search works across digital channels, YouTube, Meta, etc.

Holistic SEO Mastery: Demonstrable, expert-level knowledge across:

• On-Page & Technical: Flawless understanding of all on-page elements, site architecture, schema, Core Web Vitals, and technical troubleshooting.
• Off-Page: Proven experience in executing (or guiding) sophisticated, white-hat authority-building and link-acquisition strategies.

Crucial Content Understanding: A deep appreciation for the link between content quality, user intent, and search rankings. Must have proven experience working directly with content writers to improve their work for search.

Thorough AI Understanding: Hands-on experience with AI-powered SEO tools. Must be able to discuss the impact of generative AI on searchand how to adapt on-page and off-page strategies in response.

Mastery of SEO Tools: Expert-level, hands-on proficiency with:

SEO Suites: Semrush or Ahrefs (ideally both).

• Analytics: Google Analytics (GA4) and Google Search Console (GSC).
• Technical Tools: Screaming Frog, PageSpeed Insights.
• Analytical & Problem-Solving Mindset: A data-first, find the answer mentality. You must be able to independently diagnose complex SEO problems and build a clear, data-backed plan to fix them.
• Detail-Oriented: A meticulous and precise approach. You understand that in SEO, small details create significant impact.
• Presentation And Project management Skills: Should be able to display excellent, project management organisational and data visualization/presentation skills

Working at Scatter:

Scatter is a forward-thinking company that values the growth and development of our team members.?We offer an exciting salary package, medical insurance, an annual week off for the entire agency from Christmas till the new year (this is over and above your regular leave entitlement), and an energizing atmosphere for professional advancement.?Our work culture celebrates diversity, promotes collaboration, and empowers every team member to bring their unique perspectives and ideas to the table.