Search Engine Optimization Executive

Roles And Responsibilities:

• Achieve organisational objectives of traffic growth.
• Build and execute On-page SEO strategies based on keywords, current ranking, competitor analysis, trends, etc., to sustain and achieve top organic ranking.
• Capable of optimising non-performing/outdated landing pages to improve organic traffic.
• Build and execute detailed Off-page SEO strategies, including guest posting (Free & paid), Quora, and publishing blogs/articles on high authority websites.
• Keep abreast and change strategies in line with new SEO trends and Google updates
• Monitor technical and engagement parameters like page speed, bounce rates, time spent, etc.
• Coordinate with the IT and content team to ensure relevant content and user experience on the required page.

SEO Executive Requirements:

• Performing ongoing keyword research, including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Optimise copy and landing pages for search engine marketing.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement a link-building strategy (Backlinks).
• Good Knowledge of Webmaster & Google analytics tools.
• Knowledge of on-page/off-page / Technical SEO.

Qualification: B.Tech(CSE)/MCA/BCA