Search Engine Optimization Executive

Job Title: SEO Specialist

Location:

Department:

Reporting to:

Experience:

About India IVF Clinic:

India IVF Clinic is one of India's fastest-growing fertility chains, known for pioneering technologies like Robo ICSI, personalized care, and ethical fertility practices. With a presence in Delhi NCR and Srinagar and backed by Tomorrow Capital, we are expanding rapidly with a mission to make fertility care more accessible and advanced across India.

Key Responsibilities:

• Develop and execute

  on-page and off-page SEO strategies

  to improve search engine rankings for key fertility-related keywords (e.g., IVF, ICSI, Egg Freezing).
• Perform

  keyword research

  using tools like SEMrush, Ahrefs, Google Keyword Planner with a focus on high-intent, geo-targeted, and trending fertility keywords.
• Optimize website content, meta-tags, images, headers, schema markup, and internal linking.
• Collaborate with the content team to ensure

  SEO-optimized blog articles

  , landing pages, and service pages aligned with Google's EEAT and YMYL guidelines.
• Build

  high-quality backlinks

  from healthcare and authoritative domains through ethical link-building techniques.
• Regularly perform

  technical SEO audits

  using Screaming Frog, Google Search Console, and similar tools.
• Monitor

  Google Analytics, Search Console, and performance tools

  to track website traffic, bounce rate, keyword rankings, CTR, and other KPIs.
• Identify and fix crawl issues, site speed, mobile responsiveness, indexing errors, broken links, and canonical issues.
• Stay updated with the

  latest algorithm updates

  , SEO trends, and Google’s quality rater guidelines.
• Coordinate with developers, designers, and marketing teams to ensure SEO-friendly implementations and campaigns.

Must-Have Skills:

• Proven track record of

  SEO success

  , preferably in a healthcare or fertility-related industry.
• Proficiency in tools:

  Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, Ubersuggest

  .
• Strong understanding of

  HTML, CSS basics, and WordPress/website CMS platforms

  .
• In-depth knowledge of

  Google's algorithm updates

  , EEAT, YMYL, Core Web Vitals.
• Good grasp of

  local SEO

  , Google My Business optimization, and map pack visibility.

Preferred Qualifications:

• Bachelor’s degree in Marketing, IT, Communications, or a related field.
• Certifications from Google, HubSpot, or Semrush in SEO/digital marketing are a plus.
• Experience working with fertility clinics, hospitals, or healthcare brands preferred.