Search Engine Optimization Executive

Company Description

Digilligence Digital Solutions Pvt. Ltd. is a global SEO and digital marketing agency based in Noida, India, trusted by startups, enterprises, and global brands for driving measurable results. Specializing in advanced SEO, SMO, PPC, and strategic digital solutions, the company uses data-driven and AI-powered approaches to achieve sustainable ROI for businesses. With a track record of helping over 250 clients rank on the first page of search engines, Digilligence has emerged as a trusted partner across industries like healthcare, e-commerce, fintech, and education. Renowned for formulating strategies that boost visibility and build digital authority, the company is at the forefront of modern digital marketing practices.

Role Description

We are looking for a results-driven SEO Executive with hands-on experience in both On-Page and Off-Page SEO. The ideal candidate should have a strong understanding of backlink building, guest posting, digital PR, and content-led SEO strategies, along with solid fundamentals of on-page optimisation.

This role is ideal for someone who understands that SEO today is about quality, relevance, and authority, not shortcuts.

Key Responsibilities

Off-Page SEO (Primary Focus)

• Plan and execute high-quality backlink strategies
• Perform guest posting outreach on relevant and authoritative websites
• Build links through content-based methods (editorial links, niche placements)
• Manage digital PR activities for brand visibility and authority
• Identify and collaborate with bloggers, publishers, and media platforms
• Monitor backlink profiles and ensure link quality
• Remove or disavow toxic or spammy backlinks when required

On-Page SEO

• Conduct on-page optimisation for blogs, category pages, and landing pages
• Optimise meta titles, descriptions, headings, internal links, and URLs
• Implement keyword mapping and avoid keyword cannibalisation
• Work closely with content writers to ensure SEO-friendly content
• Optimise images, schema basics, and page structure
• Ensure SEO best practices are followed across the website

SEO Research & Analysis

• Perform keyword research and competitor analysis
• Identify content and backlink gaps
• Track rankings, traffic, and backlink growth
• Prepare simple, actionable SEO reports (not tool-heavy reports)

Collaboration & Execution

• Coordinate with content, outreach, and marketing teams
• Support SEO campaigns for multiple projects or clients
• Stay updated with Google algorithm changes and SEO best practices

Required Skills & Qualifications

• 1–3 years of hands-on SEO experience
• Strong knowledge of off-page SEO (backlinks, guest posts, PR)
• Working understanding of on-page SEO fundamentals
• Experience with guest posting outreach & publisher communication
• Familiarity with SEO tools like:

1. Google Search Console
2. Google Analytics
3. Ahrefs/SEMrush/Similar tools

• Basic understanding of content strategy and internal linking
• Ability to analyse data and execute improvements
• Experience with content marketing or digital PR
• Understanding of Ecommerce SEO or service-based SEO
• Knowledge of local SEO (optional)
• Exposure to schema, site audits, or technical SEO basics