Search Engine Optimization Analyst

Company Description

Crantia Technologies is a dynamic IT services provider, delivering innovative and efficient business solutions tailored to diverse industries and needs. Recognized for our expertise in web, mobile, and software development, we offer customized applications to address and solve complex business challenges. Our services encompass web development, Digital Marketing, SEO, mobile app development and graphic design. Crantia Technologies takes pride in delivering high-performance applications that are both reliable and scalable, aimed at optimizing critical business operations.

Role Description

This is a full-time, on-site position for a Search Engine Optimization Analyst based in Trivandrum. The SEO Analyst will be tasked with conducting keyword research, optimizing website content through on-page SEO techniques, and implementing link-building strategies. Additionally, the role involves analyzing web traffic and performance data using web analytics tools to refine SEO campaigns and support marketing objectives. Collaboration with other teams to align SEO efforts with overall marketing strategies will also be key responsibilities.

Qualifications

• Proficiency in Keyword Research and On-Page SEO strategies to optimize website visibility and performance
• Experience in implementing and managing effective Link Building initiatives
• Familiarity with Web Analytics tools to monitor, analyze, and report website traffic and SEO performance
• Strong understanding of Marketing principles as they relate to digital channels
• Excellent analytical, problem-solving, and organizational skills
• Ability to adapt to new tools and technologies in a fast-paced environment
• 2 to 4 year experience in SEO or digital marketing roles preferred
• Bachelor’s degree in Marketing, Information Technology, or a related field