Search Engine Marketing Specialist

Job Description

About Stackgenie Stackgenie is a forward-thinking cloud consultancy based in Trivandrum, committed to revolutionizing technology infrastructure by creating scalable, agile systems. We specialize in seamless digital transformation, cloud migration strategies, and the implementation of cutting-edge cloud technologies. Our mission is to foster continuous cloud innovation, empowering businesses to achieve exponential growth. Role Overview We are seeking a full-time, on-site Search Engine Marketing (SEM) Specialist to join our team at Stackgenie in Trivandrum. In this role, you will be responsible for managing paid search campaigns, conducting in-depth keyword research, analyzing web analytics, and executing digital marketing strategies to enhance our online presence and drive business growth. Key Responsibilities: Manage and optimize paid search campaigns (Google Ads, Bing Ads, etc.) Perform detailed keyword research to identify growth opportunities Analyze web traffic data and user behavior using web analytics tools (e.g., Google Analytics) Develop and implement SEM strategies to improve online visibility and engagement Collaborate with cross-functional teams to align marketing strategies with business objectives Monitor campaign performance, generate reports, and provide insights for optimization Qualifications: Proven experience in marketing and digital marketing Strong proficiency in keyword research and SEM tools Experience managing and optimizing paid search campaigns Familiarity with web analytics tools (e.g., Google Analytics) Excellent analytical, problem-solving, and decision-making skills Strong communication and collaboration abilities Experience with WordPress development is a plus