Salesforce Marketing Cloud Developer

Role Overview: You will be joining our team as a Salesforce Marketing Cloud (SFMC) Developer, where you will play a crucial role in driving data-driven marketing initiatives. Your responsibilities will include implementing, maintaining, and optimizing the Salesforce Marketing Cloud platform to support personalized, targeted, and automated marketing campaigns. You will work closely with cross-functional teams to ensure cohesive and effective marketing strategies aligned with overall business goals. Key Responsibilities: - Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM. - Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems. - Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud. - Create and optimize AMPscript code for personalized and dynamic content in email templates. - Design and implement audience segmentation strategies to target specific customer segments. - Develop and design HTML email templates for various marketing campaigns. - Leverage DATAROMA for tracking and analyzing marketing performance data. - Design and implement marketing automation workflows using Automation Studio. - Create customer journeys using Journey Builder to engage customers at different touchpoints. - Administer and configure Salesforce Marketing Cloud, managing user access, roles, and permissions. - Collaborate with relevant teams to integrate and utilize Customer Data Platform functionalities within Salesforce Marketing Cloud. Qualifications Required: - Bachelor's degree in a relevant field. - Proven experience as a Salesforce Marketing Cloud Specialist. - Strong knowledge of MC Connect, API integration, SOQL, AMPscript, segmentation, HTML, DATAROMA, automation, Journey Builder, SFMC administration, and Customer Data Platform. - Familiarity with Sales Cloud and Commerce Cloud is a plus. - Excellent analytical and problem-solving skills. - Effective communication and collaboration skills.,