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Salesforce Marketing Cloud Developer

5 - 8 years

15 - 27 Lacs

nagpur hyderabad bengaluru

Posted:10 hours ago| Platform: Naukri logo

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Skills Required

email studio automation studio journey builder salesforce marketing cloud ampscript html sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Core SFMC Skills & Modules

  1. Salesforce Marketing Cloud or SFMC
  2. Email Studio, Mobile Studio, Journey Builder
  3. Automation Studio, Content Builder, Contact Builder
  4. Web Studio, Interaction Studio, Personalization, MCP
  5. Marketing Cloud Connect (SFMC-Salesforce Integration)

Programming & Scripting Languages

  1. AMPscript
  2. SSJS or Server-Side JavaScript
  3. SQL (Data Extensions, Queries, Segmentation)
  4. HTML, CSS (Email Templates & Landing Pages)
  5. REST API, SOAP API (Integrations & Data Transfers)

Data & Integration Skills

  1. Data Extensions & Relational Data Model
  2. Data Views & Tracking Extracts
  3. ETL (Extract, Transform, Load) & API Integrations
  4. Web Services (REST/SOAP API, JSON, XML)
  5. Integrating SFMC with CRM (Sales/Service Cloud)

Automation & Workflow Management

  1. Automation Studio (Triggers, Journeys, Schedules)
  2. Journey Builder (Customer Journeys, Triggers, Decision Splits)
  3. Triggered Sends & Event-Driven Campaigns
  4. Transactional Messaging API

Marketing Strategy & Best Practices

  1. Segmentation & Audience Targeting
  2. Dynamic Content & Personalization
  3. Email Deliverability, CAN-SPAM, GDPR Compliance
  4. A/B Testing & Performance Optimization

Tools & Certifications

  1. Salesforce Certified Marketing Cloud Email Specialist
  2. Salesforce Certified Marketing Cloud Administrator
  3. Salesforce Certified Marketing Cloud Consultant
  4. Salesforce Certified Marketing Cloud Developer

Role & responsibilities

Preferred candidate profile

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