Job
Description
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now. We are currently seeking a Salesforce Marketing Cloud Architect to join our team in ???????Hyderabad, Telangana, ???????India. Once You Are Here, You Will Solution Architecture & Design Develop and deliver end-to-end technical solutions using Salesforce Marketing Cloud, ensuring alignment with business objectives. Design robust architecture solutions that integrate Marketing Cloud with other Salesforce products and external systems. Create detailed technical documentation, including system design, integration blueprints, and deployment strategies. Project Leadership & Collaboration Collaborate with cross-functional teams including marketing, IT, business analysts, and developers to gather requirements and translate them into technical designs. Act as the technical lead on projects, providing mentorship and guidance to development teams. Ensure adherence to best practices and industry standards throughout the project lifecycle. Implementation & Optimization Oversee the configuration, customization, and deployment of Salesforce Marketing Cloud modules (e.g., Email Studio, Journey Builder, Audience Studio). Drive continuous improvements by optimizing marketing automation workflows, segmentation strategies, and data integrations. Monitor system performance and recommend enhancements to ensure scalability and efficiency. Integration & Data Management Develop integration strategies between Salesforce Marketing Cloud and external systems using APIs (REST/SOAP) and middleware solutions. Work closely with data teams to ensure data accuracy, segmentation, and synchronization across platforms. Support the implementation of data governance and security best practices. Stakeholder Engagement & Strategy Engage with key stakeholders to understand business needs and provide strategic recommendations on leveraging Salesforce Marketing Cloud. Present technical solutions to non-technical audiences and senior management. Keep up-to-date with emerging trends and Salesforce releases, ensuring the organization remains competitive in digital marketing strategies. Involve in Pre-sales and RFP process if necessary. RequiredQualifications Education & Experience Bachelor’s or Master’s degree in Computer Science, Information Technology, Marketing, or a related field. 9+ years of experience in digital marketing technology or enterprise IT, with a focus on Salesforce Marketing Cloud. Proven track record of architecting and delivering large-scale Salesforce Marketing Cloud projects. Technical Proficiency Strong expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio. Proficiency in integration technologies and experience working with REST/SOAP APIs. Hands-on experience with data management, segmentation, and analytics. Familiarity with scripting languages (e.g., AMPscript, SQL) used within the Marketing Cloud environment. Certifications All Salesforce Marketing Cloud Certification is preferred (Admin, Email specialist, Developer, Consultant). Additional accreditations are a plus. Soft Skills: Excellent communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences. Strong problem-solving skills and a strategic mindset. Proven ability to work both independently and collaboratively in a fast-paced, agile environment. Preferred&n
