Salesforce Marketing Cloud Architect

Experience Range: 9-15 Years

Role: Technical Architect

Role Overview

Salesforce Marketing Cloud Architect

This role bridges marketing strategy, data architecture, and technical execution enabling clients to orchestrate real-time, personalized experiences across channels. The architect will collaborate with marketing, CRM, and data teams to define the future-state marketing architecture, integrate systems, and operationalize audience activation and personalization strategies.

1. Key Responsibilities

Solution Architecture & Technical Leadership

• Serve as the

  primary architect and trusted advisor

  for Salesforce Marketing Cloud, Personalization (Interaction Studio), and CDP implementations.


• Define the

  end-to-end solution architecture

  spanning audience ingestion, identity resolution, segmentation, activation, and real-time engagement.


• Design integration frameworks between

  Data Cloud, Marketing Cloud, and CRM systems (Sales/Service/Experience Cloud)

  , ensuring unified customer data and seamless orchestration.


• Architect

  personalization use cases

  leveraging Interaction Studio (Personalization), including web and app behavioural tracking, decisioning, and real-time recommendations.


• Enable

  cross-cloud activation

  by integrating CDP segments with Marketing Cloud journeys, digital channels, and advertising destinations.


• Ensure

  data privacy, consent management, and governance frameworks

  are embedded into design.

Delivery Ownership & Execution Excellence

• Lead discovery and design workshops with client marketing, data, and technology teams.


• Define technical design documents, data schemas, and API specifications.


• Oversee SFMC solution builds across

  Email Studio, Journey Builder, Mobile Studio, Cloud Pages, and Automation Studio

  .


• Build scalable personalization frameworks using

  Einstein Recommendations, Einstein Engagement Scoring

  , and

  Personalization Recipes

  .


• Support end-to-end implementation: data ingestion, transformation, campaign orchestration, and testing.


• Collaborate with data engineering teams for data integration pipelines between CDP and external data sources.


• Define and enforce

  technical standards, performance best practices, and DevOps processes

  (CI/CD, source control, automated deployment).

Client & Team Leadership

• Act as a

  Solution Architect

  within client and internal teams translating marketing goals into data and technology enablement plans.


• Partner with strategy and delivery leads to define

  roadmaps for Marketing Automation, Personalization, and CDP maturity

  .


• Guide cross-functional teams (developers, analysts, campaign specialists) through architecture and delivery best practices.


• Conduct enablement sessions to upskill client teams on platform capabilities and operating models.


• Support

  pre-sales

  and

  RFP responses

  through technical scoping, solution definition, and estimation.

1. Required Skills & Experience

Core Salesforce Expertise

• 10+ years

  of total Salesforce experience, with

  6+ years

  hands-on in

  Salesforce Marketing Cloud



• Deep technical proficiency with:
  
  
  

  • Marketing Cloud:

    Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages.
  
  

  • Personalization (Interaction Studio):

    Real-time decisioning, web/app personalization, behavioural tracking, and recipe configuration.
  
  

  • Data Cloud (CDP):

    Data modelling, identity resolution, calculated insights, and activation to Marketing Cloud.
  
  
  
  


• Strong command of

  AMP script, SSJS, SQL, REST/SOAP APIs

  , and external integrations.


• Hands-on experience integrating SFMC with

  Sales/Service Cloud

  ,

  Data Cloud

  , and external systems via APIs or middleware (MuleSoft preferred).

Architecture & Data Skills

• Strong understanding of

  data architecture, segmentation strategy, and ETL pipelines

  .


• Knowledge of

  real-time data streaming and audience activation

  frameworks.


• Ability to design for scalability, security, and compliance (GDPR, CCPA).


• Experience defining

  enterprise marketing data models

  and

  customer identity resolution logic

  .

Leadership & Consulting Skills

• Proven experience leading multi-cloud implementations or transformation programs.


• Strong stakeholder management and communication skills able to bridge business, marketing, and IT teams.


• Skilled at conducting workshops, whiteboarding sessions, and solution demos.


• Experience working in

  consulting or agency environments

  delivering across multiple clients and domains.

Certifications

• Salesforce Marketing Cloud certifications

  (Developer, Consultant, or Administrator).



• Salesforce Certified Data Cloud Consultant

  and/or

  Salesforce Personalization Accredited Professional

  preferred.


• Additional certifications across Salesforce Core Clouds or MuleSoft are a plus.

Nice to Have

• Experience with

  Journey orchestration across multiple channels and platforms

  .


• Familiarity with

  Adobe, Braze, or other marketing automation platforms

  for comparative strategy.


• Exposure to

  Customer 360 Data Strategy and Marketing Technology road mapping

  .


• Awareness of AI-driven activation and predictive segmentation strategies.

Soft Skills

• Highly collaborative, proactive, and results-oriented.


• Strategic thinker with a strong grasp of both

  technical depth and marketing vision

  .


• Strong analytical mindset with the ability to simplify complex data and architecture topics for business audiences.


• Excellent presentation, written, and verbal communication skills.