Salesforce CRM -Business Analyst (Digital Marketing Business Analyst)

Role & responsibilities

The Digital Marketing Business Analyst for commercial collaborates with commercial businesses and product owners to define and deliver IT services and investments that achieve business objectives and build competitive advantage. This includes collaborating on strategy, collecting requirements, advising on industry standard methodologies, developing roadmaps, and analyzing processes for improvement. This role also manages and develops Salesforce functionalities, ensuring its alignment with business objectives through agile methodologies. Additionally, the analyst assesses business procedures and information required for implementing initiatives to improve user experience and efficiency.

What will you be doing?

• Drives effective requirements' definition that creates objective, testable requirements that result in a business solution that meets or exceeds the defined objectives. Create functional requirements in Use Cases. Coordinate requirements walk-through and signoff, verifying with customers that use cases and process models accurately portray specific business needs.
• Write testable user stories and perform process mapping and analysis
• Facilitate testing of new Sitecore functionality rollouts.
• Drive process standardization for owned processes
• Identifies, analyzes, and solves problemsthe root cause of business and technical issues!
• Provides business analysis and requirements management in support of global initiatives, including Salesforce CRM projects.
• Elicit, define, analyze, and document testable business requirements, liaising with customers, end users, and the information technology team.
• Leverage good communication and analytical skills, business relationships, and business process expertise to understand, document, assess, and drive business change needs to accelerate process enhancement and business growth.
• Utilise and nurture agile techniques to deliver on competing requirements.
• Works independently and simultaneously on multiple projects with various domain experts to understand current business process landscape, enterprise alignment, and growth

Preferred candidate profile