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Cushman & Wakefield
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Salesforce Analyst

Salesforce Analyst

Cushman & Wakefield

3 - 4 years

7 - 15 Lacs

hyderabad

Posted:None| Platform:

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Skills Required

salesforce platform crm tool salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role : Salesforce Analyst / Developer (3-4 Years Experience)

Location: Hyderabad

Overview:

Key Responsibilities:

Gather requirements with real estate business stakeholders, including sales, leasing, marketing, and property management teams, to capture CRM and workflow needs specific to the real estate industry.
Design, develop, and implement Salesforce solutions supporting real estate business processes such as lead management, opportunity tracking, inventory management, bookings, contract management, and customer service.
Configure Salesforce modules (primarily Sales Cloud and Service Cloud) to address unique real estate requirements, such as project and unit mapping, property lifecycle management, and payment tracking.
Integrate Salesforce with other real estate systems (e.g., property listing portals, ERP for inventory/finance, marketing platforms).
Develop custom components using Apex, Lightning Web Components, Visualforce, and Flows, tailored for real estate lead nurturing, property allocations, payment schedules, and contract generation.
Maintain and automate business rules for real estate scenarios—site visits, customer follow-ups, KYC compliance, and document management.
Create and maintain dashboards and reports for sales pipeline, inventory status, collection schedules, and agent performance.
Collaborate with sales, marketing, operations, and IT to continuously improve system functionality and user adoption specific to the property sector.
Ensure data security, privacy (including customer and property data), and compliance with industry regulations within the Salesforce environment.
Stay updated with Salesforce enhancements and best practices relevant to the real estate industry.

Required Skills and Qualifications:

Bachelor’s / Master’s degree in Computer Science, Information Technology, or related field, or MBA or equivalent
3–4+ years of Salesforce development/analyst experience, with preference for real estate industry exposure.
Proven expertise in Salesforce platform customization (Apex, LWC, Visualforce, SOQL, SOSL).
Experience with real estate process automations (site visit scheduling, payment plans, booking workflows).
Strong grasp of system integrations, especially with real estate listing sites, ERP, and marketing automation platforms.
Proficiency using Salesforce declarative tools (Flows, Process Builder, Validation Rules, Reports, and Dashboards) for real estate business cases.
Salesforce certifications (e.g., Platform Developer I, Salesforce Administrator) advantageous.
Familiarity with real estate sales/marketing cycles, inventory management, and property documentation processes.
Strong analytical and communication skills; experience supporting cross-functional real estate teams.

Location:

Preferred:

Experience in large-scale Salesforce implementations for real estate developers, agents, or property management companies.
Familiarity with CRM mobile app customization for field sales/agents.
Exposure to CPQ, Marketing Cloud, and community portals for brokers or buyers.
Knowledge of real estate regulations and KYC/AML processes as related to CRM system design.

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