Sales Operations & Marketing Specialist

Sales Operations & Marketing Specialist

About the Role

Sales Operations & Marketing Specialist

sales, marketing, and operations

Key Responsibilities

• Sales Enablement:

  Partner with sales leadership to execute marketing-driven sales campaigns, track performance, and provide the team with the tools and content needed to be successful.

• Salesforce Operations:

  Manage and optimize

  Salesforce Sales Engagement

  and

  Pardot

  to support lead generation, prospect nurturing, campaign automation, and pipeline growth.

• Email Campaigns:

  Build, launch, and track multi-touch email campaigns in

  Pardot and Salesforce

  , ensuring proper segmentation, lead scoring, and A/B testing for maximum impact.

• Prospect Intelligence:

  Leverage

  ZoomInfo

  and other prospecting tools to enrich Salesforce data, improve lead quality, and support targeted campaign execution.

• Campaign Support:

  Collaborate with marketing to implement nurture flows, landing pages, and reporting dashboards that align with pipeline objectives.

• Process & Administration:

  Assist the sales team with CRM hygiene, reporting, and administrative tasks to ensure consistency and efficiency in sales processes.

• Cross-Functional Collaboration:

  Work closely with sales, marketing, and operations teams to align campaigns with sales goals and ensure timely execution.

• Data-Driven Insights:

  Provide reporting and analysis on campaign effectiveness, lead quality, and conversion metrics to guide strategy and resource allocation.

Qualifications

• 3-6 years of experience in

  sales operations, marketing operations, or a similar role

  supporting sales teams.
• Bachelors degree, preferably

  B.Tech in Computer Science

  .
• Hands-on experience with

  Salesforce, Pardot (Marketing Cloud Account Engagement), and ZoomInfo

  .
• Strong understanding of

  email campaign execution

  (segmentation, personalization, nurture flows, and reporting).
• Solid grasp of

  sales and marketing campaign workflows

  , including lead management, scoring, and attribution.
• Technical aptitude to troubleshoot tools and processes, with the flexibility to also support administrative tasks.
  
• Excellent communication skills to work effectively with sales reps, marketing stakeholders, and executives.
  
• Detail-oriented, organized, and able to manage multiple priorities simultaneously.
  
• Experience with

  campaign analytics and reporting tools

  is a plus.

Preferred Skills

• Proficiency in

  Salesforce CRM

  for managing leads, opportunities, and campaigns.
• Experience with

  Pardot

  for marketing automation, email campaigns, and lead nurturing.
• Knowledge of

  ZoomInfo

  for prospect enrichment and data-driven targeting.
• Familiarity with other marketing automation or CRM tools is an advantage.
  

What We’re Looking For

technically skilled and collaborative, with the ability to help run campaigns, support sales processes, and enhance