Marketing Intern

Role & responsibilities

• Assist in developing and executing marketing campaigns and strategies.
• Create engaging content for social media, blogs, newsletters, and landing pages using Canva and other tools.
• Conduct market research to identify trends, audience insights, and competitor analysis.
• Support and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Assist in developing and executing digital marketing strategies, including content marketing, search engine marketing (SEM), and social media marketing initiatives.
• Assist in implementing and tracking Search Engine Optimization (SEO) efforts (on-page, off-page, and technical).
• Monitor and analyze performance metrics across digital channels using Google Analytics and Looker Studio.
• Collaborate on the creation of marketing dashboards and reports to measure campaign effectiveness.
• Help plan and schedule social media posts across platforms.
• Coordinate with internal teams and external vendors as needed for marketing activities.

Preferred candidate profile

• Bachelors or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Hands-on experience with Canva for content creation and design.
• Basic knowledge of SEO tools (e.g., Google Search Console, SEMrush) and email marketing platforms (e.g., Mailchimp, Pardot).
• Familiarity with Looker Studio (formerly Google Data Studio) for creating visual reports and dashboards.
• Understanding of digital marketing concepts and tools.
• Ability to work both independently and collaboratively in a team environment.