Sales & Marketing Manager

5 - 9 years

0 Lacs

Posted:21 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Sales and Marketing Manager at the hospital, your primary responsibility will be to develop and implement sales strategies to increase patient admissions and grow the hospital's market share. You will identify new opportunities by building relationships with physicians, clinics, and corporate clients for referrals and partnerships. Additionally, you will be responsible for meeting with potential partners such as insurance companies, community organizations, and other healthcare providers to create referral networks. Key Responsibilities: - Develop and implement sales strategies to increase patient admissions and grow the hospital's market share. - Identify new opportunities by building relationships with physicians, clinics, and corporate clients for referrals and partnerships. - Meet with potential partners such as insurance companies, community organizations, and other healthcare providers to create referral networks. - Conduct outreach programs to attract medical tourism patients, if applicable. - Manage the hospital's sales pipeline, track performance, and meet or exceed sales targets. - Represent the hospital at conferences, health fairs, and community events to promote services. - Create and execute marketing campaigns aimed at increasing awareness of the hospital's specialties and services (e.g., maternity, emergency care, surgeries). - Develop and maintain a strong digital presence for the hospital, including managing social media platforms, the hospital website, and digital ads. - Coordinate the production of marketing materials such as brochures, newsletters, and promotional videos. - Organize health talks, camps, and other community outreach programs to promote preventive healthcare. - Collaborate with the hospital's clinical departments to highlight key services and develop promotional materials that explain treatments and patient care options. - Develop programs to enhance patient satisfaction and loyalty, including feedback systems and after-care marketing. - Assist in creating a seamless experience for international patients, if applicable, by offering concierge services and facilitating communication between patients and doctors. - Ensure patients have access to accurate and easy-to-understand information about the hospital's services, physicians, and specialties. - Work closely with department heads to align sales and marketing efforts with the hospital's objectives and patient care standards. - Collaborate with the hospital administration to ensure all promotional materials and strategies are compliant with healthcare regulations and standards. - Provide detailed reports to senior management on sales activities, marketing campaign performance, and market trends. - Monitor competitors and stay updated on the latest healthcare marketing trends to ensure the hospital remains competitive. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or related field. - Proven experience in sales and marketing within the healthcare industry. - Strong communication and interpersonal skills. - Ability to analyze market trends and competitor activity. - Familiarity with healthcare regulations and compliance standards. Please note that the job type for this position is Full-time and the work location is in person.,

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