Sales Manager MT & Q-Commerce (Seasonings,Sauces & Condiments)

CLIENT: Premium gourmet condiments brand into Cooking Pastes,Sauces, Ketchup, Puree, Peanut Butter into retails food services (RFS).

Role Overview

Responsible for driving end-to-end B2C growth for the Condiments product range by leading product marketing, digital demand generation, and national sales execution across General Trade (GT), Modern Trade (MT), and E-commerce / Quick Commerce platforms.This hybrid role combines strategic product marketing with hands-on sales, key account management, distributor coordination, ensuring enhanced brand presence, availability, visibility, and revenue growth nationally.

Key Result Areas:

1. Product Marketing & Brand Building

• Lead the end-to-end B2C go-to-market strategy for new product launches including positioning, target audience, pricing inputs, channel strategy and launch calendars

• Conduct market research, competitor analysis and consumer insights to identify opportunities, gaps and consumer preferences

• Define and execute product positioning and value propositions, highlighting clear USPs versus competition.

2. Digital Marketing & Performance Execution

• Lead execution of digital advertising and backend promotions across E-commerce and Quick Commerce platforms (Amazon, Swiggy Instamart, Zepto, Big Basket, etc.)

• Coordinate platform-specific campaigns, banners, sponsored listings and visibility programs

1. Sales & Key Account Management (GT, MT & E-commerce)

• Own end-to-end management of E-commerce and National Modern Trade channels

• Manage and grow key accounts including Swiggy, Zepto, Bigbasket, Amazon and other platforms

Incumbent profile:

• MBA, experience in FMCG with strong exposure to B2C marketing and sales execution

• Strong understanding of FMCG, consumer goods, trade structures and buying behaviour

• Proven experience managing ECommerce marketplace or Q-commerce platforms.

• Ability to drive impactful campaigns and brand storytelling.

ANNUAL COMPENSATION: 20LPA

Queries:

Anoop Sinha, Director, PROFILE HR CONSULTANTS PVT LTD

<career@profileconsultantsindia.com>

Cell-9773520069