Sales Manager

Job Title: Sales Manager

Department: Sales

Reports To: Director of Sales

Job Summary

The Sales Manager is responsible for generating revenue for the hotel by identifying new business opportunities, maintaining strong relationships with clients, and implementing effective sales strategies. The role includes managing corporate, MICE, leisure, and group accounts to maximize room and event sales while ensuring high guest satisfaction and achieving hotel revenue targets.

Key Responsibilities

1. Sales & Revenue Generation

• Achieve or exceed monthly and annual sales targets for rooms, events, and banquet services.
• Identify new business opportunities through prospecting, market research, and networking.
• Manage key accounts and negotiate contracts, rates, and packages.
• Develop strategies to grow market segments such as corporate, MICE, travel trade, and long-stay business.

2. Client Relationship Management

• Build and maintain strong relationships with existing and potential clients.
• Conduct regular sales calls, client meetings, and hotel site inspections.
• Handle client inquiries, prepare proposals, and follow up on leads.
• Ensure repeat business through excellent account servicing.

3. Sales Planning & Reporting

• Participate in weekly sales meetings and revenue strategy discussions.
• Prepare sales reports, market updates, and performance analysis.
• Track competitor activities and update the team on market trends.
• Contribute to the development of annual sales strategies and budgets.

4. Marketing & Promotion Support

• Collaborate with marketing teams to execute promotions, campaigns, and digital initiatives.
• Represent the hotel at trade shows, exhibitions, networking events, and industry functions.
• Assist in creating promotional materials, sales kits, and presentations.

5. Coordination with Internal Departments

• Work closely with Front Office, Reservations, F&B, and Banquets to ensure successful event execution and guest satisfaction.
• Communicate client requirements, group details, and special requests.
• Ensure seamless coordination for groups, events, and VIP bookings.