Assistant Manager Marketintg

Job Title:

Reporting To:

Role Purpose:

Key Responsibilities & Support Tasks

1. Strategy Development & Execution

• Assist in conducting market research, competitor analysis, and customer surveys to provide actionable insights for marketing strategies.
• Help prepare marketing briefs, brand positioning documents, and campaign plans for approval.
• Coordinate internal and external teams to implement marketing strategies on schedule.
• Track and document campaign progress and provide updates to the Marketing Manager.

2. Digital & Social Media Marketing

• Schedule and publish content on social media platforms as per the content calendar.
• Monitor social media engagement and respond to audience queries under guidance.
• Support digital advertising campaigns by setting up ads, monitoring performance, and preparing reports.
• Assist in monitoring SEO initiatives by uploading optimized content, tracking keywords, and reporting performance metrics.
• Maintain and update website and blog content under the supervision of the Marketing Manager.

3. Content Creation & Management

• Collaborate with design and creative teams to ensure timely delivery of visuals, videos, and written content.
• Maintain the monthly content calendar, ensuring deadlines are met with all respective agencies.
• Proofread and review content for brand tone and consistency.
• Assist in organizing photo/video shoots and maintaining a repository of marketing assets.

4. Event Marketing & Partnerships

• Maintain a database of influencers, media contacts, and potential partners for collaboration opportunities.
• Assist in drafting press releases, media kits, and other PR materials.
• Track sponsorships, partnerships, and event ROI metrics.

5. Data Analysis & Reporting

• Collect data from digital campaigns, social media, and events for reporting purposes.
• Prepare weekly/monthly performance reports and dashboards highlighting key metrics.
• Support the Marketing Manager in analyzing trends, campaign effectiveness, and audience insights.
• Assist in compiling quarterly and annual marketing reports with recommendations for improvements.

Skills & Competencies Required

• Strong organizational and multitasking abilities.
• Proficiency in social media management, content creation tools (Canva, Photoshop basics), and Microsoft Office / Google Workspace.
• Basic understanding of SEO, digital marketing, and Google Ads.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail.
• Ability to work collaboratively with cross-functional teams.