Sales Manager - General Trade (Bread)

Role Overview: You will be responsible for managing and expanding sales within the traditional (General Trade) market. This includes working closely with distributors, wholesalers, and small retail stores. Key Responsibilities: - Develop and implement strategic sales plans for the general trade market to achieve revenue and growth targets. - Manage and nurture relationships with key channel partners, including distributors and retailers. - Drive distribution expansion and market penetration across various regions (e.g., metros, Tier 2/3 cities). - Oversee field execution, ensuring product visibility, availability, and effective placement at outlets. - Lead, motivate, and mentor the field sales team, setting clear performance goals and providing coaching. - Monitor market trends and competitor activities to adjust sales strategies accordingly. - Prepare sales forecasts, budgets, and performance reports for senior management using sales force automation (SFA) or CRM tools. - Negotiate contracts and trade terms with clients and distributors. Qualification Required: - Previous experience in sales management within the traditional market segment. - Strong communication and negotiation skills. - Ability to analyze market trends and competitor activities. - Proficiency in using sales force automation (SFA) or CRM tools. (Note: No additional details about the company were provided in the job description),