Sales Executive

Role & responsibilities

1. Sales & Business Development

• Generate leads and convert them into sales of Spaark two-wheel tractors, power tillers, weeders, and other agricultural machinery.
  
• Conduct product demonstrations at farmer fields, agri fairs, FPOs, and dealer locations.
  
• Achieve monthly and annual sales targets as per company plan.
  
• Develop and expand dealer/distributor networks in assigned territories.
  

2. Customer Relationship Management

• Build and maintain strong relationships with farmers, dealers, and agri-institutions.
  
• Provide guidance to customers on product usage, financing, and subsidy processes.
  
• Handle customer queries, complaints, and ensure after-sales service coordination with the service team.
  

3. Market Research & Expansion

• Identify new markets, farming clusters, and potential customer segments.
  
• Monitor competitor activities, pricing, and market trends to provide feedback to management.
  
• Suggest strategies to improve sales penetration and farmer adoption.
  

4. Reporting & Coordination

• Maintain accurate sales records, daily visit reports, and customer databases.
  
• Coordinate with the service team for timely delivery and installation of machines.
  
• Update management on sales pipeline, forecast, and market challenges.
  

5. Branding & Promotion

• Support marketing campaigns, exhibitions, and roadshows to promote Spaark Agro products.
  
• Distribute brochures, catalogs, and digital media to educate farmers about the benefits.
  
• Capture customer testimonials and field success stories for promotional use.
  

Preferred candidate profile

Education & Background

• Graduate / Diploma in Agriculture, Agribusiness, Mechanical, or related field.
  
• MBA (Sales/Marketing) or Agriculture extension background will be an added advantage.
  
• Candidates from rural/agriculture background preferred, as they can easily connect with farmers.
  

Experience

• 13 years of experience in sales of agricultural machinery, tractors, farm implements, or rural product sales.
  
• Freshers with strong communication skills and eagerness to work in the agriculture sector may also be considered.
  

Skills

• Strong communication and convincing ability with farmers and dealers.
  
• Knowledge of farm machinery, government subsidy processes, and financing options.
  
• Ability to conduct product demonstrations and explain technical features in simple farmer-friendly language.
  
• Basic computer skills (MS Excel, WhatsApp, email reporting).
  
• Comfortable with traveling extensively in rural areas.
  

Personal Qualities

• Self-motivated, target-oriented, and disciplined in follow-ups.
  
• Trustworthy, approachable, and able to build long-term farmer relations.
  
• Problem-solving mindset and ability to handle field challenges independently.
  
• Passion for working with farmers and improving rural livelihoods.
  

Other Preferences

• Candidate with a valid two-wheeler driving license.
  
• Local candidates from Maharashtra/rural regions will be preferred.
  
• Willingness to work flexible hours during peak agricultural seasons.