Sales Executive / Senior Sales Executive - Jaipur/mumbai/NCR/Hyderabad

Position: Sales Executive / Senior Sales Executive Location: Multiple Locations (Tier I, II, III cities across India) Currently - Chennai or Sivakasi, Patna, NCR, Mumbai, Hyderabad Reporting To: Area Sales Manager / Zonal Manager Department: Sales Bookbinding & Finishing Equipment Company: Bindwel A Bindwel-Stelda Group Company

Company Overview
Bindwel, part of the Bindwel-Stelda Group, is Indias leading manufacturer of bookbinding machinery and post-press solutions Known for innovation, service, and technical leadership, Bindwel offers a complete portfolio of products from single-clamp to high-speed inline bookbinding systems, including the globally respected Sigloch range. With a growing footprint across offset and digital print ecosystems, we are expanding our sales force to reach emerging hybrid and regional markets.

Role Summary We are looking for Sales Executives or Senior Sales Executives to drive direct and reseller-led sales of Bindwel and Sigloch products in their assigned regions. Ideal candidates will have prior experience in printing, digital printing, or capital equipment sales, and be excited by the opportunity to educate and serve emerging hybrid printers in Tier II/III towns. Key Responsibilities 1. Sales & Business Development Promote and sell Bindwels bookbinding machines and related solutions to commercial printers, publishers, digital print shops, and finishing houses. Identify prospective customers through field visits, industry leads, and reseller/distributor networks. Develop and execute local sales plans to meet regional sales targets.

) Provide product demos and consultative support during evaluation and decision-making stages. 2. Reseller Engagement Work with channel partners and regional resellers to build pipelines and jointly close opportunities. Support resellers with training, pricing, demo coordination, and post-installation follow-up. Ensure brand consistency and technical accuracy in all reseller-led engagements. 3. Customer Engagement & Technical Support Understand customer workflows, print volumes, and finishing needs to recommend the right solutions. Build trusted relationships by following up regularly and providing timely updates and quotations. Gather feedback from the field to support product development and service teams. 4. Market Intelligence & Reporting Track competitor activity, pricing trends, and customer buying behavior. Submit weekly reports on sales pipeline, visits, and order status. Maintain accurate CRM entries and support territory reviews with the Zonal Manager. Candidate Profile Experience: 26 years of B2B sales experience in any of the following areas: Digital printing machines

Offset or post-press equipment Consumables (e.g., adhesives, inks, plates, laminates) Experience working with or managing reseller partners or local distribution networks is preferred. Education: Bachelors degree (Engineering, Printing Technology, Business preferred) Diploma in Printing Technology or equivalent technical education is a plus Skills & Traits: Knowledge of printing industry workflows and terminology Confidence in technical sales and client presentations Strong communication, negotiation, and interpersonal skills Proactive, target-driven, and self-motivated Familiarity with basic CRM or reporting tools (Excel, mobile apps) Why Join Bindwel? Work with a market leader in bookbinding and finishing automation Exposure to advanced German technology (Sigloch) and Make-in-India innovation Opportunity to work across both offset and digital print ecosystems High learning curve and career progression in industrial B2B sales Attractive incentives, training, and field support